Real-estate is a very visual domain. On a real-estate property listing platform, the visual content provides buyers (e.g., photos, videos) with their first impression of a home, and it’s one of the most important deciding factors for buyers to consider whether to move forward. Let the numbers speak for themself.

Some numbers about the importance of visual content in real-estate

There is a substantial amount of evidence that showcase how visual content plays an important role in successful property listing:

1. 84 percent of home buyers said they wouldn’t even consider a property that didn’t have listing photos, according to Trulia.
2. 87 percent of home buyers relied on photos to help make their decision, according to the National Association of Realtors.
3. Professionally photographed homes sell 32 percent faster than other listings, according to VHT, a real estate photography company.
4. Professionally photographed homes command a 47 percent higher asking price per square foot, according to Redfin.

Good visual content offers great help in the conversion rate. Nevertheless, on most of the property listing platforms, visual content is listed in an unorganized way. A big part of potential usages of the visual content is mostly ignored.

Maximize conversion with Visual AI

Let us illustrate with one example of how Visual AI can help. The listing on the left-hand side represents a typical property listing, where different images are uploaded by a real estate agent and displayed in an ad-hoc and unorganized manner. The listing on the right-hand side is the listing processed by Visual AI. The images can be automatically grouped by the right categories (e.g., living room, kitchen, etc.).

This is just one example of other possible applications. With Visual AI, you will not be dependant on the awareness or knowledge of the real estate agents to create listings that shine. You will regain control of all your visual content and actively leverage this visual content to maximize the conversion of your listings. These benefits will propagate to real-estate agents, as well as to the end-user of the property listing platform. It will create a virtuous cycle that generates concrete business value for your real-estate business.

Rare opportunity window

We foresee that visual AI will be the future trend of the property industry – but we also aware that it’s still at an earlier stage where a lot of real-estate domain players are not prepared for that. We, therefore, offer a 3-month free trial program, to let you jumpstart, progress, and appreciate how Visual AI can generate business value for your business.  Contact us for more information.

We invite you to be some of the first-movers in the industry to leverage the advantage of Visual AI.  History would be on the side of those companies that invest enough to move into the new world quickly enough.